As we start our new year with a new strategy and new goals for 2018, we will also have new blog posts right here on our website each week! And to start out, we'd like to introduce you to the MMG team through a couple of interview-style posts. So first up is the owner and founder of Magnolia Marketing Group, Amanda Luton!
Amanda, tell us about yourself!
First and foremost, I am the proud wife of a fellow entrepreneur, and a mom to three beautiful children, ages 8, 6, and 5. I started MMG about 2 years ago when I decided to switch gears from my children's boutique clothing company that I designed and manufactured myself, and focus more on social media management and marketing, which had long been a passion of mine. When I'm not working, I love spending time with my family and serving in our church. I love cooking and eating, sewing, watching tv, listening to podcasts, writing, reading, and DIY-ing! The list of things I want to do and want to learn is always a mile long.
What is your job at MMG?
I manage all our accounts. We currently have 12 clients, ranging from an industry association in Atlanta to a jazz orchestra in New Orleans, and a little bit of everything in between! I work with our clients from start to finish- assessing their current digital marketing presence, and working with them to create new goals, new strategies, and new brand identities. I help to manage their social media platforms, their websites, dabble in graphic design (though we have just recently begun to outsource it!), write blog posts, craft social media updates, run ad campaigns, you name it, I've done it. We're trying to create better and more efficient processes in 2018, though, so I can begin the process of working with the clients initially, complete their digital marketing and branding assessments, create and assemble the new strategy, and then work with a more focused account manager who will more directly work with the customers. I feel that way the clients will get much more undivided attention from an account manager rather than just a slice of my time!
What's a normal day look like for you?
I get up between 5:30 and 6:00 to have some time to myself before I get my kids up. I usually have coffee, clean the kitchen, and listen to a podcast or devotional, then get ready and dressed. The kids are up at 7:00 and they've dressed, eaten, brushed teeth, and gotten ready for school by the time we're hustling out the door at 8:00. After I drop them off, I come home and take a brisk walk through my neighborhood and am back in my home office at 9:00. After checking emails and looking at my calendar for the day, I make daily phone calls at 9:30 with clients and team members (if possible I always schedule calls for early in my day so I can get them completed first thing and get on to other work!). After the phone calls are complete, I get on to client work! I update social media content, update website content, work on logo designs, write blog posts, schedule social media posts, track analytics, fine tune social media ad campaigns, develop emails and newsletters, and more all throughout the day. I usually eat lunch at my desk as I work straight up until 3:00, when I go pick up my kids from school! Once we get home, I'm back on mama duty. I help with homework and talk about the day, then I start making dinner about 4:00 so we can eat by 5:00. If we don't have church or the kids don't have extra-curricular activities, we hang out and watch tv or play video games or finish up homework before it's bathtime and bedtime by 7:30. Once the kids are in bed, my husband and I veg on the couch with our computers in our laps, and I do additional work, write on my personal blog, and catch up on tv and movies. I'm usually up until about midnight when I finally go to bed, get a bit of sleep, wake up, and do it all over again!
What makes MMG different from other marketing firms?
The Magnolia Marketing Group is a one stop marketing shop for small businesses or entrepreneurs who are just starting out and want to establish a dynamic brand and digital presence. If you are just starting your business and need a website, we can help. If you are so caught up in the day-to-day to-do's of your growing business and don't have time to post on social media, we can help. If you have a business idea but don't know exactly what your brand looks like or what your target market is, we can help! Plus, we offer competitive rates with the budgets of small business owners in mind. We offer a free one-hour consultation to discuss what we do and what you're looking for, and then offer several different assessments, consulting packages, and/or management packages to suit your marketing needs. We are very flexible and work with our clients to provide the very best customer service and marketing management that we can.
What's on the horizon for MMG in 2018?
In addition to the more focused and attentive manager-client relationship building that I referred to above, 2018 will be the year of creating a real MMG community. We are launching our Bloom with Magnolia Marketing Group Facebook Group this month, as well as a podcast of the same name. We don't just want to help small businesses and entrepreneurs with their digital marketing needs, but we want to serve as a resource for folks just starting out or thinking of jumping into the world of business ownership who have questions, and need support and encouragement! We have a lot of information and knowledge to share, and we see it as a way to serve others and create an online community of creatives, entrepreneurs, and small business owners that can ALL share their insights and help build each other up. We will also be focusing on expanding our customer base and our team! We'll be adding an account manager and an intern to our team in the spring and summer, So look for more information on that coming soon!
Thanks so much, Amanda!